Wow, this one is actually good. Like, unironically. Well, for a commercial standard, but duh, it is a commercial. Very short with 12 seconds for the original and 20 for the extended version. Yet in these few seconds the approach is very aesthetical and stylish. No obnoxious product overpraising. Just Ayanami, few words and artsy imagery. From a customer’s point of view it’s nice to look at, and from the brand’s point of view it’s memorable, a win-win for everyone. I got an urge to buy the lipstick even as it would be left unused for I’m a guy. It’s definitely among the better anime commercialson MAL.