The main character, Yase Hiiragi, is a run-of-the-mill idiot which I personally find to be a really unlikable trope. He's clumsy and constantly tries to stop his brother, Karasu, from selling people yokai because they frequently result in less-than-desirable circumstances, but rather than coming off as kind-hearted, he's mostly just annoying. He's pretty oblivious about everything related to yokai and ends up wanting to meet his father who Karasu keeps hinting (or sometimes outright saying) is supremely evil. If he wasn't the main character I'm sure the others would have kicked him out or straight up killed him as soon as he first blundered. Atone point his brother locks him up in a cage to keep him out of the way and honestly I agreed full-heartedly with that decision despite the manga trying to make it seem like a bad thing.

The other characters aren't particularly outstanding either--none of them are BAD per se, but you've got the standard mysterious boy who turns out to be a weakling/god-tier combo, his worker/servant who tries to be the voice of reason, a couple mostly-forgettable yokai, and the big bad villain Daddy Issues.

The story feels like it has some pacing issues but isn't too bad, just feels kind of amateur at points. The art is actually pretty good and the diversity of the yokai is fun. Some of them are the standard kind of human/kemonomimi creatures depicting famous folklore characters like a tengu, but you've also got things like a guiding paper lantern, a spooky wall that sucks people in, and a literal storm cloud to break up the monotony of a Pretty Boy cast. It's a shame the story aims for a big overarching good vs. evil plot because the author does a good job with the yokai side stories. I wouldn't mind a more episodic kind of story sort of like Mononoke.

Overall though it's a mediocre series and not really worth the time unless you've got nothing better to do.