Review of Sword Art Online the Movie: Ordinal Scale
=Contains minor/irrelevant spoilers= Sword Art Online: Ordinal Scale (SAO:OS) is actually "pretty good" when it comes to its entertainment value. Disregarding other factors such as animation, art, background music, voice-acting and things of the sort, the show is quite simple (as it has always been, including the first two anime adaptations of the SAO series), but it works. The hole in this series would be how overpowered the main character is, which is quite a turn-off for some. However, for others, it gives them a feeling of enjoyment and/or excitement whenever the main character becomes strong enough to just single-handedly overcome the conflict. Anyway... What kind ofviewer (that is fairly new to anime, not based on number of anime series finished, but rather on the way he/she scrutinizes the films/shows) wouldn't want a wish-fulfillment type of show? So, yeah, I think it just depends on how one would rate it. [MothersBasement on Youtube actually has a decent argument regarding 'what SAO does right,' you might wanna check up on that.]
But for me, I'd give it overall, about 6/10. The Plot is an outright 5/10. As always, our characters are involved in looking into matters regarding murder-in-game-and-real-life matters. It only differs with the first two seasons in the franchise in how and what way the culprit does the crime. Of course, it would never happen that there would be "power of friendship," "I must live," and "I need to stop this injustice" feature. Then we'll see the main character facing the criminal/accomplices in crime head-to-head and resolve every conflict that was presented from start to finish as he always does.
Our characters have been the same all throughout the franchise (with minimal changes in personality), with new members introduced here and there. You cannot expect much development with their personalities. What my complaint is toward the focal point of the movie. It might be my bad memory not being able to recall those two characters, Nautilus and Yuna in the original game SAO, but I can't seem to recall either of them, the bard especially, in SAO, GGO, and ALO. I might have overlooked Nautilus in the Aincrad arc as they said that he was a part of the KoB guild, but definitely I haven't seen "THAT girl." Not even being a part of the original plot then suddenly becoming the center of the movie is a bit confusing. (I can't seem to recall those two names even though I watched both seasons and read the light novel until the Alicization Arc.) That's just my opinion though, as someone informed me that she was featured in one of side stories of Ordinal Scale, "Sword Art Online Hopeful Chant."
On the other hand, the quality in art and animation is great, as expected. What usually takes in a viewer to be invested in a series nowadays is neat art and top-notch animation. In this regard, SAO:OS has done well to captivate most of its audience, if not all. On the other hand, its sound quality and other related factors remain just a little above average, keeping everything in order without much problems, but nothing very interesting in particular. Most of the background music, (insert songs, should I say), used in the film were finely arranged, to a point that they were well-partnered for their respective scenes.
It's fine to watch the show, but it's nowhere near awesome.
[TL;DR]
A franchise with high enough sales that works without a plot that actually has depth. A series deeply rooted in wish-fulfillment and other commercial factors.
Story : 5 (40% = 2)
Character : 5 (25% = 1.25)
Art & Animation: 9 (20% = 1.8)
Sound : 6 (15%= 0.9)
Overall : 5.95 ~> 6/10
(Enjoyment : 7, Not Included in Criteria Rating)