Jewelpet Twinkle, no kidding, is my favourite magical girl shoujo ever. Story 8/10 Akari Sakura, the most adorable main character you'll ever meet, is a normal girl with no particular talents but many dreams. What makes it worse is that she is constantly compared to her older sister and fashionista, Monica Sakura, developing an inferiority complex. On the other hand, Ruby is a rabbit and magician but isn't good at magic, so she goes to the human world to find a human partner which is said to help boost one's powers. With the two combined, Akari ends up becoming involved in a new world where shecan use magic and attend an academy with new classmates and friends (humans and jewelpets alike) who all strongly wish to win the Jewel Star Grand Prix and achieve their own personal dreams. At the same time she must fight back with the magic she learns with Ruby against all the supernatural disasters that occur in that world.

I absolutely love this setting because the different trials that Akari must go through definitely sends out the most meaningful messages. It begins with a difficult start with a lot of comedic moments, but slowly delves into the deep side of the story and including moments that made me shed tears countless times. Although the ages of these characters make them barely 12, it makes a beautiful coming-of-age anime.

Art 7/10
There isn't anything bad to say about the art. It's simply adorable, consistent, and worth watching for.

Sound 4/10
So Jewelpet Twinkle is not that strong in terms of music. They have the same opening and ending through all 52 episodes but they are definitely catchy.

Character 10/10
For an anime where the main purpose is to show the difficulties of growing up and changing, this anime does a splendid job. I am not exaggerating, Akari's development is the best I have ever seen in any anime (actually it is one of two of my favourites, the other being Yona). Not only Akari, but the other children in her magic class also have their time to shine and the way that they help each other out is nice to watch.

But the true MVP of all the characters are definitely the jewelpets. Since they are the human's partner, they become the main guiding force that helps the characters become who they are in the end. Not that they know everything of course, but by simply being there as a friend and supporter, it made a pretty good difference. Its especially funny when the characters have to learn the hard way not to take the easy way out (Miria time travelling to prevent her mother from being famous or Akari trying to duplicate real life money using magic so she can get her mother a birthday present).

Not only does she end up having to solve problems from within the academy, but also outside of it.

Edit: I forgot to add in the most crucial point that makes the characters such an important element to the story. As seen in the anime description, there is romance in this story. Yes, romance. Despite it being a little kid's magical girl anime there is satisfying development towards this aspect of the story. And it doesn't stop there, Akari and the other girls who have their own problems dealing with family and people in general teaches a valuable lesson that starts off as a small problem, but soon becomes a real life challenge. Not to mention there is a satisfying lack of plot holes (or rather none that I can think of).

Enjoyment 8/10
The part I love most about this series is the way Akari and the rest grow as people and eventually succeed at things they thought they would need magic to do. I finished the story thinking "it was so inspiring to see Akari do X and X despite how she was at the start" rather than the usual "they forgot to consider the X and X themes/plot elements which they started but never concluded... like always".
So yeah, there's no bait. That's mainly why its good.

Overall 9/10
An anime that starts off extremely childish eventually becomes the most mature magical girls I've come across. I actually think that with time, anyone of all ages could enjoy this.