Rather then work of art, this is obviously a just a product. That’s it. The content wasn’t decided by artistic vision, but by profit. The most generic k-pop song imaginable. The content of the video being mainly the boys with a smidget of fantasy added to not make it *too* empty. I wouldn’t say the chibified characters are ugly, but they aren’t interesting either, nor what I would consider „“cute“. It’s pretty much kpop Disney Tsum Tsum, just with even less effort. The animation is nothing to write home about as are the fluffly but ultimately empty lyrics. Rather than beign bad, this just simplylacks anything interesting. Nothing interesting in good way and nothing interesting in bad way. It's basically the kind of thing that would play on background in a supermarket.