the story actually revolves around rukia, 2 hollows in human form kidnap her so that they can be together. while that is happening the memories of rukia in all shinigamis starts to fade away, even ichigo's memories but luckily he remembered her. with no one on his side, ichigo is left to only one choice, fight seiretei and look for rukia alone. a really must-see anime movie. it didnt even make me blink an eye. :D