This Is No Time for the Villainess to Bully the Heroine! · review
Spoiler warning
This review may discuss plot details.
"This is No Time to Bully the Heroine" is a tough manga to recommend. The plot and setting are a generic Noble Academy with an isekai into the villainess at the start of the original game's story, so if you're looking for a fresh take or a new hook, you won't find it here. That would be fine, if you're a fan of that sort of story, if the writing wasn't also deeply flawed. Discussions of the writing's flaws will include spoilers. 'No Time' is the type of manga that can't even do a summary gracefully, because the one it has is misleading atbest. Initially, it reads as though the villainess/reincarnator will be attempting to avoid the heroine and capture targets for the whole manga, but will need to keep swooping in and saving them when they get themselves in over their head due to other plot elements. This is very definitively NOT what happens, and instead the FL, Layna, winds up neck-deep making friendships and alliances with most of the other capture targets, avoiding the heroine largely by coincidence, and capturing the attention of her fiancé and the probable ML, Zeke, despite her wanting to have nothing to do with him because, objectively, he is just the worst.
All this new Layna wants to do is enjoy her new life as a cushy noble. Instead, she finds herself in the orbit of her two 'minions' (who are actually just very close friends and very... 'loyal'), her second cousin (and capture target), and party healer/member of the clergy (another capture target and, according to the narration, a future serial killer). This last element is almost interesting, but the writer has to ruin it almost immediately by having Layla, over the course of one 'is being stalked, turns the tables, and has a conversation with him' has him swear a blood oath to protect and never harm her, and moves him away from the clergy (who were the ones pulling his strings) and into her orbit instead.
The manga somehow seems almost blind to how terrible a friend everyone around Layna is. This is most notable when, in the span of just a few chapters, Layna is kidnapped TWICE directly because of her friends actions. The first time, she's intentionally used as bait and led into a trap (with the intention that she'd be promptly rescued), and the second time because her friends intentionally put her in a position of helplessness and then leave her to fend for herself. She demonstrates enough agency in the first kidnapping by rescuing herself that the book decides she's had too much freedom and gives her absolutely no agency for the rest of the arc, as she is only saved by dumb luck.
All of this would have been, if not good than at least somewhat interesting, if the aftermath of it was treated with any amount of seriousness at all. The only member of Layna's friend group to apologize is the second cousin, who effectively does so by crying for two pages. None of the others offer apologies, and Layna is very quick to both forgive everyone involved and thank them for 'being so concerned over her and doing all that work on her behalf', which is comedically missing the point to an almost offensive degree.
The manga is also weirdly chill with forced kissing, as it happens at least three times in the first 13 chapters, and only one of them is treated with remotely the amount of gravitas it deserves. The others sort of pass by completely unmentioned.
Referring to Zeke as Just The Worst is both extremely accurate and annoying caveated. As the prince, he plays the role of the villainess's current fiancé, prime capture target of the heroine, and kind of all around cold asshole of a human being. He obviously cares very little for Layna, going so far as to not notice when she stops coming to see him every morning and effectively disappears from his life. The day after Layna changed her hairstyle, Zeke was completely unable to recognize her, and began to very obviously fall for the 'mystery girl' that was Layna without a thought for Layna herself. There is also a scene in which he also says, to 'mystery girl's' (Layna's) face when asked, that he only loves Layna insomuch as because she's the daughter of a Duke. He has very few redeeming features overall, and the writer clearly recognized this because their attempts to soften his edges is both clunky and extremely obvious.
Instead of letting Zeke be Just An Asshole who needs to Grow Up, it is revealed that Zeke was disinterested by and bored with Layna originally because he was intentionally enspelled to be unable to see her face, a situation he was both aware of and agreed to as a young child. The motive behind this was apparently that he "must not get too close to/fall in love with the girl he's engaged to", but the explanation for THAT is so unaddressed that it almost feels like the book is pranking the audience with this entire reveal. Additionally, why he can see her face once she changes her hair is never addressed.
The Manga, as of the time of writing this, is apparently still being released, so there's a chance that it'll be able to pull back all of these concerns. But given what IS out now, combined with a somewhat rough 'official' translation in some chapters with extremely egregious grammar and syntax errors, makes it very difficult to rank this manga higher than a 3.