The story is definitely following cliches of reincarnation into a story but the MC tries her best to live her own life and the villains get the retaliation they deserve. At least stationary shop for kids is somewhat new in this trope and adds a new slice of life element to the typical villainess business tycoon trope. Like the children are cute and the MC carves out a niche for her business while also helping kids. Also the moment when she trashes her douche ex is amazing. Love that for her. Also her relationship with the hero is so sibling coded love their banter.