This is a fine anime. That's about it. It's really lighthearted and fun, focusing on selling cute toys using cute boys. The characters are all cute, they all fit the common archetypes and play them well enough. This story isn't trying to do anything amazing or break barriers, its what I would call a background anime, something to only spend haft of your attention. I t can get a bit cringy when the show tries to add in serious moments. The biggest thing that I liked though, was that even though it's an anime to sell toys it doesn't force it down your throat, itsnaturally introduced and isnt there is an actual story instead of just being a long commercial.
Overall, its an ok anime and something to watch for a bit of mindless fun.