Bell Daikokuten

Bell Daikokuten is known as the Demon King and Phantom's Gate is his kingdom. Just like any pampered prince, Bell hates when things don't go his way. That's why he works extra hard to make sure he always wins. Armed with a rich imagination, Bell invented the Dynamite Battle Layer System all on his own. But it's not all bursts and Beys; Bell often focuses his "creativity" on pranks and booby-traps for anyone unfortunate enough to stumble upon his lair.

(Source: USA Beyblade Burst Website)