Chiisana Tayori, Ookina Tayori.
小さな便り、大きな便り。
Synopsis
Kao Japan's Tekken-animated ad promotes health-monitoring cat litter that reveals urine color/volume to detect feline illness.
Kao Japan is a chemical and cosmetics company. They commissioned Tekken for a short to promote their cat litter and liner products. Chiisana Tayori, Ookina Tayori. means "small news, big news." where the small news is pee and the big news is poop. Urological diseases often found in cats are sometimes noticed in urine/small news. Kao Japan wants owners to be more proactive in checking their cats' health. And their product is a special pellet kitty litter with a litter tray that has a drainage shelf. A special pad goes on the lower section which catches urine. Owners are able to then see the volume and color of the urine to know if their cat is sick which traditional kitty litter does not provide.
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Based on your preference for character-driven stories with layered emotional arcs, this title's exploration of identity and belonging would deeply resonate. The pacing mirrors series you've rated highly, and its thematic depth aligns with your appreciation for nuanced storytelling...
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